Tuesday, 10 November 2026

Latest from Food Politics: Congratulations Berkeley: 76% of voters approve soda tax!

Me with Anna Lappé at a Yes on AA fundraiser in Berkeley October 14.   Let’s start this week with some good news:   Berkeley voters passed a higher soda tax by a vote of 76%. According to the press release, Berkeley voters reaffirmed their ...
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By Marion Nestle

Congratulations Berkeley: 76% of voters approve soda tax!

Me with Anna Lappé at a Yes on AA fundraiser in Berkeley October 14.

 

Let’s start this week with some good news:   Berkeley voters passed a higher soda tax by a vote of 76%.

According to the press release,

Berkeley voters reaffirmed their commitment to community health by approving Measure AA strengthening the nation’s first tax on sugary drink distributors. As of 8 a.m. today, Measure AA has received 76.3% of the vote, according to the Alameda County Election Office. The measure increases the tax from one cent to two cents per ounce and guarantees funding for children’s health, nutrition and community programs.

The history: Measure AA builds on Berkeley’s groundbreaking 2014 sugary drink tax, the first in the nation, which voters renewed in 2024…Since Berkeley passed its first sugary drink tax in 2014, studies have documented significant declines in sugary drink consumption, including reductions of more than 50% in some communities during the first three years. A 2024 study also found that the percentage of Berkeley youth classified as overweight or obese declined by 4.4% compared with similar cities without the tax.

What the tax does: In addition to increasing the tax, the measure includes a cost-of-living provision to help funding keep pace with rising costs. The measure is expected to generate approximately $2.2 million annually. Of that funding, 42.5% will support Berkeley Unified School District nutrition and gardening programs, and another 42.5% will support community-based nutrition education, health services and improved access to drinking water. Administrative costs, public oversight and annual reporting are limited to 15%.

Learn more about it here: the site explains how the tax works, what it funds, and why it matters.  It also provides an FAQ along with:​

Comment: I use the Berkeley soda tax vote as an example of food advocacy at its most effective. The Yes on AA contingent did door-to-door campaigning to explain to community members why the tax would not only improve health but also support their schools and food environment.  Yes it’s Berkeley, but it’s also a model of how to do advocacy so it works.  Congratulations are due to everyone involved in this campaign.

Full disclosure: I did a fundraising event for Yes on AA.

The post Congratulations Berkeley: 76% of voters approve soda tax! appeared first on Food Politics by Marion Nestle

Now Available: What to Eat Now

My new book, What to Eat Now, is officially out!

It's both a field guide to food shopping in America and a reflection on how to eat well—and deliciously.

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Marion Nestle

Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, Emerita


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Latest from Food Politics: Congratulations Berkeley: 76% of voters approve soda tax!

Me with Anna Lappé at a Yes on AA fundraiser in Berkeley October 14.   Let’s start this week with some good news:   Berkeley voters passed a...