Latest from Food Politics: Weekend reading: online marketing of soda and alcohol

Vital Strategies has issued two reports about digital marketing of soda and alcohol based on AI analysis of web content: Sick from Scrolling: Protecting the Next Generation from the Flood of Unregulated Social Media Marketing. Soda and alcohol marketing ...

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By Marion Nestle April 24 2026 Weekend reading: online marketing of soda and alcohol Vital Strategies has issued two reports about digital marketing of soda and alcohol based on AI analysis of web content: Sick from Scrolling: Protecting the Next Generation from the Flood of Unregulated Social Media Marketing. Soda and alcohol marketing is flooding social media at a scale that outpaces regulation—embedding brands into sports highlights, influencer content and viral moments that generate billions of impressions…The findings show this marketing is no longer confined to ads—it is woven directly into the content people watch and share every day, creating a constant stream of exposure that largely escapes oversight. The reports and webinar I. From Stadiums to Screens: Coca-Cola’s Sportswashing at the 2025 FIFA Club World Cup Researchers found that 795 posts identified by Canary generated an estimated 3.6 billion impressions, highlighting the reach of FIFA sponsorship. Coca-Cola branding was amplified primarily through sports accounts, broadcasters and streaming platforms resharing match footage that captured brand logos embedded in the frame…Every highlight reel functioned as advertising, with clips circulating online indefinitely. II. Exposing Alcohol’s Advertising Playbook: Digital Marketing in RESET Alcohol Initiative Countries Alcohol marketing has undergone a dramatic transformation in the digital age, moving from traditional advertising to sophisticated, algorithm-driven strategies that target consumers with unprecedented precision…Researchers found that nearly 4,000 posts…generated an estimated 2 billion impressions, underscoring the enormous reach of online alcohol promotion. III.  The Webinar on the reports Comment Marketing on the web is challenging to analyze and this report performs a great public service in illustrating its scope and reach—and also its merging into content making advertising and content difficult to distinguish. Regulation, anybody? The post Weekend reading: online marketing of soda and alcohol appeared first on Food Politics by Marion Nestle      Related Posts Weekend reading: The alcohol-free trend: it’s hot! Weekend reading: AI’s analysis of soda and alcohol marketing on social media Lawsuit #2: SNAP restrictions   Now Available: What to Eat Now My new book, What to Eat Now, is officially out! It's both a field guide to food shopping in America and a reflection on how to eat well—and deliciously. For more information and to order, click here. You can explore the full archive of this (almost) daily blog at foodpolitics.com, where you'll also find information about my books, articles, media interviews, upcoming lectures, favorite resources, and FAQs. Visit the Site » ​​​​​​​ Marion Nestle Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, Emerita © Marion Nestle. You're receiving this email because you've signed up to receive updates from us. If you'd prefer not to receive updates, you can unsubscribe. Safely Unsubscribe • Archives • Preferences • Contact • Subscribe • Privacy

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