Because of its contribution in developing nations in sectors like as job creation and foreign exchange, coffee production has a significant impact on the global economy. Most coffee-producing countries have devised techniques to boost their output while also improving the quality of their product. Kenya's government has also implemented a number of programmes to encourage coffee production at the farm level, however coffee output in Kenya has been dropping since the 1989 harvest year. In most coffee-growing zones, other profitable sectors such as real estate and the dairy sector have emerged, but many farmers have remained committed to maintaining coffee production. Despite the government's attempts to increase coffee output in terms of quality and quantity, production has declined, with some growers altogether abandoning production. The goal of this study was to determine the elements that influence coffee production optimization in the Chuka sub-county of Tharaka-Nithi County. A total of 153 respondents were chosen from a population of 7,428 small-scale coffee producers from 10 cooperatives in the sub-County using proportional stratified random sampling. With a mean agreement of 58.33 percent, the study found that access to extension, access to research, and administration of a coffee cooperative were vital in coffee production. Access to extension (5%) and cooperative management (5%) were found to be statistically significant, but access to research (5%) was found to be statistically inconsequential. Similarly, access to extension services boosted optimization by 91%, inadequate coffee cooperative management lowered output by 45.1 percent, and access to research raised coffee production by 51%. As a result, it's critical to guarantee that farmers have access to extension services, research, and better coffee cooperative management.
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