Landmark Group's Flagship Annual Beat Diabetes Walk returns in its 13th Edition
- Much-anticipated annual social impact initiative to encourage physical activity and testing is now open for registration
- The walk is set to take place at a new venue Safa Park on 12 November
Dubai, UAE - 03, November 2022 – Landmark Group, the region's leading retail and hospitality conglomerate, announced today that it will be launching the 13th edition of its annual social impact campaign, Beat Diabetes. The Group is set to host a series of Beat Diabetes activities this year starting Saturday, 12 November, two days prior to World Diabetes Day. The event will take place at Safa Park in Dubai from 7am to 2pm to raise awareness about diabetes and its care among the UAE's communities, in partnership with the Dubai Sports Council, Dubai Health Authority and Al Jalila Foundation.
The 3.8 km walk coincides with the Dubai Fitness Challenge and encourages residents to increase their daily physical activity. The event will also host many activities for the entire family, some of which include Bungee Run, Obstacle Course, Giant Jenga, Bollywood & Zumba Dancing and Live Music.
This year too, Dubai Health Authority will conduct free blood sugar testing, BMI testing as well as health and nutrition consultations for all participants at the park.
All proceeds from this charity event will be donated to Al Jalila Foundation, a UAE-based not-for-profit organization established by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. In addition, every 10,000 steps participants complete through the STEPPI app will unlock a donation of 10 AED towards the Beat Diabetes Fund, facilitated by Al Jalila Foundation, for the medical treatment of patients suffering from diabetes complications. Landmark Group has also committed an annual funding of 1 million AED for the next five years for the cause.
Participants are encouraged to dress up in blue to represent the cause, to win prizes for the most stylish walker.
Support the Cause:
To stay updated on the Beat Diabetes initiative and related activities, follow the Beat Diabetes social media handles:
Join the walk by registering here: www.beatdiabetes.me
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About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organisations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2,200 outlets encompassing over 30 million square feet across the Middle East, North Africa, India and Southeast Asia.
Landmark Group has a strong workforce of over 48,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoemart, Lifestyle, Max Fashion, Home Centre, Home Box, Emax, UAE's first food discounter, VIVA and Styli, the Group's first online-only fashion offering.
The Group is committed to being an employer of choice and has been recognized over the years, recently being named one of Asia's and the Middle East's top 5 Best Workplaces in 2021 by Great Place to Work®
The Group brands ensure the delivery of a seamless shopping experience to customers through a keen focus on their e-commerce and omni-channel capabilities
The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.
As a high-volume retailer, Landmark Group operates the MENA region's largest privately-owned logistics and distribution hub. The company has now advanced to offer 3PL Logistics services with the launch its fully automated Mega Distribution Centre at JAFZA, Dubai under the brand name of Omega Logistics.
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