ZEE teams up with Bollywood superstar - Shah Rukh Khanto promote DP World International League T20
Launches #HarBallBawaal campaign featuring SRK to connect with cricket enthusiasts across the world, inviting them to experience the nail-biting cricketing action of DP World IL T20
MUMBAI, India – December 24, 2022 –ZEE Entertainment Enterprises Ltd. (ZEE),the leading Media & Entertainment powerhouse, further strengthened its strategic investment in DP World International League T20 to mark its robust re-entry in the sports business; byunveiling a film featuring Bollywood superstar and cricket enthusiast Shah Rukh Khan.
The film aimsto build excitement around the nail-biting cricket action which the league promises to deliver, leveraging its unique blend of rich cricketing talent with some of the finest international cricketers gearing up to clinch the DP World IL T20 trophy. Backed by globally renowned names from the entertainment and sports domain,the league has all the required potential to elevate audience excitement, viewership and economic muscle for sports viewing across screens.
The league features 6 franchise teams –Abu Dhabi Knight Riders, Dubai Capitals,Desert Vipers, Gulf Giants, MI Emirates, Sharjah Warriorswith some of the biggest international T20I heroes including Sunil Narine, Andre Russell, Jonny Bairstow, Rovman Powell, WaninduHasaranga, Colin Munro, Alex Hales,Kieron Pollard, Dwayne Bravo,Trent Boult, Chris Lynn, James Vince, Moeen Ali andDawid Malanamongst many others, making it an exciting contest.
With ZEE's unparalleled global reach in 190+ countries, and the strong connect of ZEE5,cricket fans across India and the world will gain exclusive access to premium cricket content. The combined sporting experience, ZEE's marketing muscle, and ECB's long-term commitment is all set to make IL T20 a differentiated and compelling league in the sports domain.
DP World International League T20will be held in UAE from 13th January to 12th February 2023.
About the Campaign:
The 'Har Ball Bawaal' campaign induces an instant adrenaline rush as it speaks of the myriad emotions at play when passionate players of the sport clash on the cricket field. Given the frenzy that surrounds T20 cricket, this film speaks of how every new performance by a player settles a past score and how it all boils down to being his "izzatkasawaal". The campaign invites fans to come and watch the grand spectacle unravel on ZEE's 10 movie channels and its digital entertainment platform - ZEE5.
Games are congregation points of the community and the players involved know that all eyes are on them for every single ball. The film shows a batter, and a bowler of opposing teams take their walk up to the pitch amidst adulating fans waiting for their heroes to reclaim their lost glory. In cricket, after all, the next ball must settle the score for every previous ball bowled and uphold the player's pride. As both players prepare for an explosive delivery, the narrator of the film, Shah Rukh Khan sits in the crowd and lets everyone know that 'Points prizes ek taraf, yahaan izzat ka sawaal hota hai. Aurjabwaisahotahaitoh, Harballbawaalhotahai.' (Points and prizes aside, when the game is a matter of a player's pride, then every ball will be an explosive contest
The campaign film is produced bytiqui-taka and their founder JigarFernandes, who has also directed the film.
Catch the King of Bollywood's dramatic narration over the tension of cricket that ZEE will bring with the DP World ILT20 in the campaign film here.
YouTube: https://www.youtube.com/watch?v=Xn23Ed1OtMk
About DP World ILT20's global media reach:
The 34-match event featuring 6 teams competing to win the coveted DP World ILT20 trophy will exclusively air LIVE on ZEE's 10 linear channels in English, Hindi and Tamil languages as well as on its digital entertainment platform - ZEE5. The event will air on Zee Cinema (SD & HD), ZeeAnmol Cinema, ZeeThirai, Zee Bangla Cinema, Zee Zest (SD & HD), &Pictures HD, &Flix (SD & HD) and ZEE5 in India and globally.
Official social media handles of DP World ILT20
Facebook - https://www.facebook.com/ilt20onzee
Instagram - https://www.instagram.com/ilt20onzee/
Twitter - https://twitter.com/ilt20onzee
About ZEE Entertainment Enterprises Ltd. (ZEEL):
ZEE Entertainment Enterprises Ltd. is a leading content company offering entertainment content to diverse audiences. With a presence in over 190 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global Media & Entertainment Companies across genres, languages, and integrated content platforms.
About DP World International League T20:
DP World ILT20 is a professional franchise-based T20 format cricket tournament with 6 franchise teams, comprising over 90 International and 24 UAE-based players, competing in a 34-match event. DP World ILT20 combines two of the most compelling aspects of global sport - world class infrastructure coupled with the most favorable time zone catering to cricket fans around the world Franchise teams include Abu Dhabi Knight Riders (Knight Riders Group), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (AdaniSportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). DP World ILT20 has received multi-year ICC approval and will be broadcast Live across ZEE's various worldwide linear platforms including streaming platform ZEE5. Tickets for the inaugural competition can be purchased by visiting https://tickets.ilt20.ae.
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