Black+Decker Unveils "Easy Life, Balanced Home" Movement to Foster Dialogue and Social Change
Dubai – August 02, 2023:Black+Decker launched "Easy Life, Balanced Home", an influential movement for social change that aims to push families to share home responsibilities and break stereotypes.Aimed at highlighting the unequal distribution of domestic chores seen and witnessed in households, the brand believes the campaign will help spark a much larger, concerted push to create not only awareness but change, in the wider landscape.
Commenting on the initiative, Rahul Chandra, Head of Marketing at Black+Decker said:" As a forward-thinking brand, it is our responsibility to break stereotypes, to raise consciousness of the elephant in the room, the much ignored and less talked about 'unequal distribution of household chores' in a world where we constantly seek balance.
Marketers have portrayed a typical view of household responsibilities. Black+Deckerhas the most convenient appliances for everyone to use, from kitchen to garden and DIY tools. The movement 'Easy Life, Balanced Home' echoes the brand's purpose of 'making life at home easier'. The company plans to take this movement to various consumer touchpoints and strive to make a positive impact across households, one home at a time.
Known for celebrating 'Home Champions' through the Easy by Design philosophy, Black+Decker promises to 'make life at home easier'and help consumers make the most of their time at home. Black+Decker's positive brand sentiments resonate with the consumer lifestyle philosophy of how a home should be - easy, inspiring, responsible, reliable and balanced.The latest product launches, namely the Dual Zone Air Fryer, The SUMMIT Series Stick Vacuum Cleaners, and The REVIVA range of sustainable tools are testimony to their commitment to do just that.
Black+Deckeris a brand that continues to contribute positively towards making society a better place by not only making lives easier through the adoption and usage of the latest technologies, and sustainable materials but also helping drive change.
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About Stanley Black & Decker:
Stanley Black & Decker, an S&P 500 company, headquartered in the USA, Stanley Black & Decker (NYSE:) is the world's largest tool company operating manufacturing facilities worldwide. Guided by its purpose – for those who make the world – the company's approximately 60,000 diverse and high-performing employees produce innovative, award-winning power tools, hand tools, storage, digital tool solutions, lifestyle products, outdoor products, engineered fasteners and other industrial equipment to support the world's makers, creators, tradespeople, and builders. The company's iconic brands include DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, HUSTLER® and TROY-BILT®. Recognized for its leadership in environmental, social and governance (ESG), Stanley Black & Decker strives to be a force for good in support of its communities, employees, customers, and other stakeholders. Learn more at www.stanleyblackanddecker.com.
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