Latest from Food Politics: Ultra-processed foods are not increasing sales as much as unprocessed foods

An article in Food Business News caught my eye: The companies most exposed to consumer UPF concerns.   The article is based on an analysis by BNP Paribus, which tracks the effects of the new dietary guidelines on the food industry. It looked at the ...

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By Marion Nestle July 08 2026 Ultra-processed foods are not increasing sales as much as unprocessed foods An article in Food Business News caught my eye: The companies most exposed to consumer UPF concerns.  The article is based on an analysis by BNP Paribus, which tracks the effects of the new dietary guidelines on the food industry. It looked at the percent of 12 food companies’ products that are ultra-processed (Nova 4 classification). COMPANIES % UPF (Nova 4) Oatley, Hershey, Flowers 92% or more Kraft Heinz, Mondelez, Conagra, General Mills, Campbell 77% or more J.M. Smucker., McCormick., Hormel, Smithfield 50%-60% I had to look up Flowers Foods; they make popular bread brands. Food Business News reports sales data: Nova 1 products Outsell Nova 4 by 7%. Sales up 15% in yogurt, 10% in frozen meals and vegetables, 2.5% in fruit snacks and candy, 2% in nut butters and cereal/granola. Nova 4 products Sales up approximately 2% in yogurt and less than 1% in cereals/granola Sales down 2.5% in nut butters, 2% in frozen meals and vegetables, and less than 2% in fruit snacks and candy Comment This could indicate a trend toward healthier diets, depending on what else people are eating. It’s hard to know whether these trends are due to the new Dietary Guidelines, which recommended limits on ultra-processed foods, to the effects of GLP-1 drugs, or to inflation. Whatever the reason, major food companies making lots of ultra-processed foods seem to be vulnerable right now. I’m guessing they will be reformulating their products as soon as they can. The post Ultra-processed foods are not increasing sales as much as unprocessed foods appeared first on Food Politics by Marion Nestle      Related Posts American Journal of Public Health series on Ultraprocessed Foods: My Editorial American Journal of Health Promotion: papers on misinformation: my latest Is Big Food in trouble? Five existential threats.   Now Available: What to Eat Now My new book, What to Eat Now, is officially out! It's both a field guide to food shopping in America and a reflection on how to eat well—and deliciously. For more information and to order, click here. You can explore the full archive of this (almost) daily blog at foodpolitics.com, where you'll also find information about my books, articles, media interviews, upcoming lectures, favorite resources, and FAQs. Visit the Site » ​​​​​​​ Marion Nestle Paulette Goddard Professor of Nutrition, Food Studies, and Public Health at New York University, Emerita © Marion Nestle. You're receiving this email because you've signed up to receive updates from us. If you'd prefer not to receive updates, you can unsubscribe. Safely Unsubscribe • Archives • Preferences • Contact • Subscribe • Privacy

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